New GM JC Picco brings “fresh look” to The Rum Barrel
JC Picco

Pat Croce’s Rum Barrel Restaurant/Bar has added JC Picco as General Manager of Mile Zero’s popular 17th century-styled pirate tavern.

Picco, owner of a successful local restaurant delivery service and a food and beverage industry stalwart, will head Rum Barrel operations and its top-notch staff.

“I just want to bring that positive vibe that Key West is famous for and offer a fresh look at a great brand,” said Picco, who owned and operated his own bar in Texas.

The former shift leader and trainer at Key West’s Hard Rock Café has also been director of food and beverage at full service event venue, Kelly Square, in Sherman, Tex., and assistant GM at Crabby Bills Seafood and Big Daddy Conch’s in Key West. Picco currently runs Key West Food to Go, a rapidly growing local restaurant delivery service.

“I’m very much a hands-on kind of guy, more than your typical “office manager” type,” Picco said. “I love mingling with customers and working alongside staff.”

Picco has lived abroad and across the U.S. as the son of a military civil serviceman. But one thing that never changed was his love for music–he’s a bonafide drummer–and the food and beverage scene.

“It’s the only thing I’ve been able to find that comes close to playing live on stage,” said Picco, who visited Key West 12 years ago, took a job as bartender at a local hotel, and never quite left.

“There’s this rush in a busy restaurant, the clanging plates, customers murmuring,” Picco said. “It’s a part of me that just never left. It started in high school and here I am today.”

Rum Barrel Managing Partner Jeff Sorg weighed in on the team’s new addition.

“We’re psyched to have JC join our management team,” Sorg said. “He brings a wealth of restaurant industry knowledge, an entrepreneurial mindset and strong leadership abilities.”

It doesn’t hurt that Picco looks the pirate part, Sorg added with a laugh.

If you’re a member of the media and need more information on JC or The Rum Barrel, please contact Kari Cobham at

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